5 Great Reasons To Build Your Social Profile Links Other Than SEO
Apr03

5 Great Reasons To Build Your Social Profile Links Other Than SEO

When it comes to getting your message to potential online customers, you need to be on top of how things are changing with online behavior. While many people focus almost completely on search engine optimization (SEO), the truth is that you’re really missing out on the full benefit of social profile links if you’re only collecting them for SEO benefit. Read on to discover 5 great reasons you need to build your social profile beyond SEO. Branding The first thing to understand is that in today’s markets establishing your brand is critical. Who are you? Why should people know you? Anyone can call themselves an expert, but what does that really even mean? Building up your social profile is a great way to build up your brand and get it in front of the eyes of Internet users, especially Gen X, Gen Y, and the broadly defined Millennial generation. When they see your brand in multiple different social platforms, it gets your logo, your slogan, and your message out to a wide audience. You cannot succeed in modern business without successful branding! Building Up Trust Building trust is difficult with any commercial venture, and yet studies have shown repeatedly that consumers who grew up with technology still want to find a company they can trust before making a purchase. One of the best ways to build up trust is through social profiles. Do they see a Twitter profile that is active? Does your Facebook page have real fans and a fully filled out “About Us” that is more than just a mission statement but actually shows personality and interaction? There are many other social networks like Digg, StumbleUpon, Redditt, and others that also allow you to show you can relate to them. Each of these places have millions of users, meaning a strong profile can draw more and more attention from future paying customers. Build Your Authority You will find it hard to build your authority online without using different social media sites. A bare social media profile doesn’t look like much, but an active one gets shared, gets links, and is filled out to provide a sense of knowledge, engagement, and quality. These are the things your tech-savvy generation is looking for. Referral Traffic Referral traffic is another reason to build your social profile links. If you have really good Tweets, people will want to visit your blog from Twitter. The same goes with a great Facebook fan page. You might get attention from StumbleUpon shares or from a really good thread on Redditt. The point is there are millions of users who engage with others in a...

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How Redirecting A URL to a 404 Stopped A Spammer
Mar19

How Redirecting A URL to a 404 Stopped A Spammer

Today I wanted to share with you a new technique I just learned about the beginning of this week and how I used it and what I needed it for. I have a client who accepts guest posts on their blog and normally the guest bloggers just go about doing a few social shares and a minimal amount of linking to their post on my client’s site, which is a good thing for both parties. Anyways, I monitor the backlinks that show up for this client’s site on a regular basis and noticed one of these guest bloggers was causing my client’s blog some issues. Links from mass commenting were the main links showing up in my reports, yet there were just about every type you could think of, all coming from really crappy, low quality sites.  Just the kind of links you really do not want for any authority site whatsoever. To-date these links were not causing ranking issues, however the writing is on the wall for something to happen and we wanted to prevent it. So how does someone stop these kinds of links coming into your site? To be honest, there is no iron curtain that you can build to stop this from happening, but there is this new technique I learned that does repair things. Before I discuss what I did, I want to give credit to the person I learned this from and her name is Jenny Halasz over at Searchengineland.com. She wrote a post titled ‘Manual Spam Action Revoked! A Case Study’ which gave me the idea to implement the technique on my client’s blog. Thanks to Jenny for her idea! What I Did To Stop The Spam Links To The Problem Post Luckily the links being built to my client’s blog were only going to one location, the guest bloggers post. This made it easy to identify the culprit and also rectify the problem. I suppose if they were building links to many locations on the website then this technique could not have been applied. Good thing they weren’t doing that right? J To stop these backlinks from causing a site issue I did two things which did not take a lot of time and should give a positive end result, without having to go about doing a disavow with Google (My Article about Using the Disavow Tool) or email other site owners a link removal request. The first thing I did was rename the slug in WordPress. (The slug is the actual URL of the post after the domain) This resulted in the links not directly linking anymore, however it did...

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Why Do So Many Blogs and The Bloggers Behind Them Fail?
Dec31

Why Do So Many Blogs and The Bloggers Behind Them Fail?

Certainly there are a lot of blogs on the internet these days and the amount changes each and every day. I had a hard time finding a statistic on the total amount of blogs online today, so getting a clear picture of the total size is very difficult. Currently WordPress.com is displaying on their stats page that to date there are over 73 million WordPress sites in the world. That is an incredible statistic and we have not even considered other blogging platforms such as, blogger, Tumblr, Moveable Type, and other CMS systems. So that is one heck of a lot of blogs wouldn’t you say so? The stark reality though for most of these blogs that are created is that most do not receive anywhere near a 100 visitors a day. So the phrase build it and they will come certainly does not apply to blogging or the internet, or any business for that matter. It is harsh, but I will have to say, Most Blogs Are Failures! What makes a failure for me, is a blog that has no readers, and no traffic after months of posting content. Also not everyone creates a blog to make money but for those that did and wrote content, published it and have no traffic and no sales is also a failure. There is more to successful blogging then just publishing content on your site, which leaves many asking…. Why did my blog fail? Typical reasons why a blog fails Lack of Proper Planning (No Passion about the Topic, No Purpose, No Goals) Minimal Rewards in the short term, financial and other (No Traffic, No Comments, No Sharing, No Income) Time management (Creating Content, Promoting The Site, Social Connections, Relationship Building) Style of Writing (Content not written to an individual in conversational manners, Bad Tones, Not Showing Your Personality) Design of the Blog (Cluttered, Hard to Navigate, Not Engaging The Readers) No Branding (Not Using A Catchy Unique Domain Name, Not Using Own Personal Name or Nickname, Not Communicating Your Character) Okay, so it is not hard to find reasons why a blog has failed, but that makes us to ask the next obvious question…  How to Create a Successful Blog? Creating successful websites can be difficult as it is much more then writing good content, and probably the hardest part is it just might take you out of your comfort zone when getting started. Overcoming Fear and Getting Out of the Comfort Zone Planning – Recommended Steps To Take Before Starting Your Blog Find Out Who Your Target Audience Is Exactly Where Online is Your Audience Hanging Out At Does...

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