Building links to our websites in 2013 can be challenging for some, especially newbie’s to SEO and internet marketing. We have found that some of these people are asking us questions about doing this type of link building on a regular basis so we decided to write about the topic.
First off some of the questions we are being asked are:
- What is a Web 2.0 site?
- Where do I find a list of these websites and which ones may provide traffic as well as help to increase my online presence?
- What is the value of building links from web 2.0 domains?
- What are the best methods to build out these type of websites?
History of the term Web 2.0
This term “web 2.0” was created quite some time ago, some say way back in the year 1999. It was used to describe websites that use technology on sites that is not like the static webpage on earlier domains. These new type of websites usually allow users to interact with others and at times collaborate in a social way, something we now call social media. What these dialogues do is create a viral community engaging in user generated content. This is a great contrast to how older sites were built, and this is really a great use of the Internet as a collaborative medium.
So how do these interactive websites help us out by building them, adding content and then linking back to one of our own sites?
The high ranking sites like Hubpages, WordPress, Tumblr etc., represent a place that is a safe haven for us because they stand the test of time. They are seen as quality domains that have authority within the search engines eyes, are used by millions of real people for social interaction, plus they get traffic, which allows them to rank high in Alexa as well.
We have found that when we take the time to build a site out with unique content (not spun unique) that these mini sites are very resilient to any penalties, thus we build all types of links directly to them to help them pass link juice onto our own domains and good things usually happen.
So by using these web 2.0 domains this way we gain two advantages and those are, increased traffic (not always but often if we provide good content) and we also get link juice, which results in some improvements in our own rankings especially over a period of time as these properties we develop gain page rank and their own authority.
How do we go about building out new web 2.0 sites?
Our method is definitely not complex, but we do go about it a couple of different ways.
Our first method is the manual method of building these sites. We do it manually on the high pr domains such as Squidoo, WordPress, Tumblr and others with a pagerank over 3 because we want these sites to stick and start out with a bit of authority. Please recognize that a little bit of time and effort will go a long way here and possibly save you some future work by not having to keep on building out new sites.
First we either order or write 2 unique articles for each new web 2.0 site that we are going to be setting up. So if we are going to set up 5 sites then we need 10 completely unique fairly well written articles. (Our current supplier for content is Ranking-Articles.com – fair prices and good to medium quality articles)
Second thing we do is to setup an email address just for building our manual sites (We setup email forwarding to our main email as this makes life a lot easier). We like to use our own domains for this and do not use an email that has the same domain name as the domain that we want to build links to on these mini sites. (You can buy a .info for under $4 just for this if you want).
We also create a list of 5 – 10 unique user names and passwords and then we create a list of sub domains. (We do not use our keyword in these sub domains as we want these sites to like an average everyday person is creating these blogs and to not look spammy) So we usually create a site titled something like this: “Another Rarely Updated Blog” by Ester. Naming your sub domains generically and creating non-spammy titles etc. really helps a site stick.
Third we now go about signing up to the sites on our list, verifying the emails, and we do this all manually just to be on the safe side again. After these sites are verified we then go in and add some unique content, not our articles yet as we are usually still waiting for them, so we write something about us or post some photos of our pets etc. just to make the new site look active. After doing this we wait for our new content to arrive which is usually about 3 – 5 days.
Another thing we like to do while waiting for our content is to search each of the web 2.0 domains for content from others such as photos, and videos that are hosted on these web 2.0 domains. We do not like to link out to scraped photos and videos that are hosted elsewhere. This helps to avoid any copyright complaints and get your site taken down which is what we definitely do not want to happen. Once we have our list of photos and videos we include these with our accounts in a spreadsheet so we can use later.
Now our content has arrived.
So our new articles have been completed, they all passed a copyscape check and are ready to use, so we can now start adding these to our previously built web 2.0 sites. We will go into each site and post one article without any links but we do also add either a photo, video or both into these posts at this time. After a few days have passed, could be two, could be 5 days we will go back into our sites and add the second article and again we add a photo, video or both into these newly posted articles. No outbound links again either.
Once all our content is posted we tend to let it sit for a bit again and not do anything. No link building, pinging or adding outbound links. We think that the administrators are starting to watch for new links incoming to these new sites on their domains that could be a sign of spamming. This may be us being paranoid but it is something we do believe is happening at least on a few of these popular web 2.0’s.
So after all our waiting, usually a week or so we will check to see if any of our articles are indexed. If so that is awesome and if not it is not a problem either because we can now start our link building to our articles which will certainly get them indexed.
How to get your work indexed
At this point we will setup an Ultimate Demon Campaign using lower quality sites to post content to. The types of sites we post to are:
- Web 20
- Article Sites
(You can download our list of sites below to be used in Ultimate Demon).
This is what we call our tier 2 links that link to our tier 1 manual web 2.0 sites, which in turn link to our money sites. For the tier 2 campaigns we like to build out about 100 of each link type over a two week period.
Should you want to go one step further in your tiers and add a tier 3 you certainly can do so. This is what we currently do! We take the tier 2 links and create another campaign of each type and build links using the same settings as previously. In this tier 3 campaign we post content onto different domains that were not used before linking to the tier 2 list giving us a tier 3. This technique helps to send spiders to all your higher tiers thus helping them all get indexed and your money site to rank higher.
So when do we add outbound links to our sites?
Well now that we have our linking projects all setup and running, we will revisit our sites and start adding our links plus some authority links as well. We will only place one link to our money site using anchor text inside of one of the two articles on each site and within both articles we will add authority links using anchor text as well. We do not add more then 3 outbound links in total to each article. So from each site between both articles we will have one link to our money site and 5 links to 5 different authority sites. For authority sites we like to use popular news articles, wikipedia posts, yahoo answers and other places such as Cnet etc.
So that basically is everything we do to build out web 2.0 properties that link to our money sites. Plus we have given a general method of how we get these properties indexed and sending link juice to our main sites, helping them to rank better and faster. Overall this really helps to protect your site as you have unique content in your niche linking to you and hopefully will help to protect you from future google updates.