How to Write Content for Your Site in 2013

tips for writing quality content 2013Unique content is still an absolute must whether it be three, four years ago or today in the year 2013. Writing the best quality, highly researched content is what everyone wants to read, allows us to build quality links to it and it is also what the search engines want to share with its searchers.

How do we do it for our main websites?

We do like all other marketers, we start out by doing our keyword research, or look for trending topics people are searching for answers for. It is not too difficult to find topics to write about. Actually we end up finding too many and our plates get overwhelmed and thus we then need to outsource some of it, although we do prefer to write the content for our money sites ourselves.  Why?  Well to date we do not think any writer can write about any subject so finding high quality, along with well researched articles by someone else is just about impossible.  *Note ( When its not our money site almost any writer will do ).

After finding the topic, we then start the research or if it is a topic we know alot about already we can go from there as well.  If we do need to research we start out by using a program called “Instant Article Wizard“.  We can load in the main keyword along with some secondary keywords into the program and it goes out and searches multiple sources for some content ideas.  After the program is finished we then take time to go through each item it brought back for relevant content ideas and we save them into a basic article that we will be re-writing after finding enough content. Enough content for our money site articles is 1000+ words.

Next we take this template article we just created using Instant Article Wizard and load it into The Best Spinner and start re-writing the whole article so it is completely unique.  You do not want to copy anyones work, ever, unless you are going to provide a reference to the person and their article within your article with a link back to the original content.  Overall though you want your content to 100% unique that reads well and that hopefully other people will enjoy reading.  If you do that the chances of being rewarded rise considerably plus you will be outdoing about 99% of the other people trying to rank their content on the internet today.

Now some tips about how to setup your articles for onsite SEO.

  • We recommend keeping the keyword density within each article to around 1 to 1.5%, this includes titles etc.,this way we feel we are not viewed as keyword stuffers yet the search engines can find out what our articles are about. A couple of recommended tools we use for checking are this wordpress plugin Keyword Density Monitor Plugin and also this online tool Free Keyword Density Analyzer Tool.
  • Make your title of the article either an H1 or H2 tag with your keyword in the title, not using just the keyword as your title.
  • Use three to four subtitles within your articles but only use your keyword within one of these subtitles, this way the article does not look spammy but more like it was written for reading not for SEO purposes.
  • Within the article link to a couple of authority sites using the main keyword, this helps give your article more authority when you reference other good sources of information.  ex. Wikipeida.org is an authority site. (#Tip – We use CSS to makes these outbound links look like the regular text in our articles so the reader does not leave our site.)

So that is how we put together content for our main sites that we want to rank well.  At the minimum we post at least two articles on our sites over 1000 words in length along with the typical legal pages and disclaimers.  After our site is indexed we then go and start our work on getting targeted traffic with our newest favourite tool Buzzbundle.

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Author: Dwight

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8 Comments

  1. Thanks for the article, I am trying out some of your suggestions for my newest site. Previously I was only writing 500 word articles and I am starting to believe that this is just not enough anymore to outrank all the others.

    Cheers

    Post a Reply
    • Helen I think for any site to rank these days and remain ranking is a combination of writing great content of anywhere between 1000 words and 2500 words per post. If you can include a video along with it plus some graphic even that much better. Doing these things hopefully will get people to stay on your site longer which lowers your bounce rate as well as your visitors will start sharing the content with others.

      Best of luck with your sites
      Dwight

      Post a Reply
  2. Hi Dwight,
    I like your article as it kind of preaches what I’ve been telling my clients and members to do for years. However…
    As an ex Google employee I have to totally disagree with using a spinner to spin articles. We found it very easy to flush out this type of technique over and over again. You see, it’s no good just simply swapping out words and sentences in an article, you would also need to ‘shuffle’ whole sentences and paragraphs EACH time you spin the base article to get around Google’s Algo. Even then it would only be 70% effective. It would be far better to take the raw research and completely re-write the information in your own words (but keep the over all context). This is the ONLY way to out smart the search engines. This technique is a cornerstone of all my top ranking courses and it is the first lesson my students learn, regardless of whether they are on my niche marketing course (Simple Niche Strategies) or my authority site domination course (search Engine Sorcery)… Either way, my students and I still out rank 99% of other ‘spun’ websites by simply using this one technique.

    Hope this helps…

    Post a Reply
    • Hi Gavin,

      In regards to your disagreement with using a spinner for writing articles I have not endorsed doing that for your money site in anyway. I do not even endorse that for a tier one level articles as well in 2013, but for a tier 2 and beyond, spinning an article for leverage does work if it is done correctly. Which means spending a lot of time writing and rewriting and not overusing the spun content. You can view my article and video here on spinning the right way.

      This article that you are commenting on is how I recommend writing content for your money site in 2013. It must be well written, of at least 1000 words and be 100% unique content and there is no spinning involved, but I do suggest using the best spinner to do your re-write as it is built well for taking someone else’s words and putting them into your own without using any of the inbuilt synonym features. My video shows how to use some advanced features of the best spinner.

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  3. I read this article awhile back and decided to give it a try and starting writing longer posts and found not only did my rankings for these posts become higher but also the sharing and traffic stats on my site increased.

    Thank so much for sharing this, as it is hard to find information this good without paying for it and even then it is not as valuable.

    Nat 🙂

    Post a Reply
  4. Nice and informative article. I have been doing some searches and am finding that the longer the posts are the higher they rank without backlinks. Kind of cool, but still I wonder how Google determines which article is best, it can’t be just the amount of words.

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  5. My spouse and I stumbled over here by a different web address and thought I might check things out. I like what I see so i am just following you. Look forward to going over your web page again.

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  6. Content certainly is king, the hard part is knowing how to write great content. Thanks for the great writing tips they make a lot of sense!

    Post a Reply

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