MotoGP: Who is Richard Coleman, the future team manager of Tech3?
Richard Coleman, relatively unknown to most MotoGP fans, is set to become the new team manager of the French Tech3 squad in 2026. This marks a significant transition for the team, which has been led by Hervé Poncharal for more than 30 years.
New Era for Tech3 and MotoGP
The arrival of Coleman signals a fresh start not only for Tech3 but for MotoGP as well. His background combines engineering expertise with strategic business acumen, promising new perspectives influenced by his experience in four-wheel motorsports.
Richard Coleman's Motorsport Journey
Born in 1987 in the UK, Coleman began his motorsport career early as an apprentice engineer with Mitsubishi's World Rally Championship (WRC) team. Afterwards, he joined Chevrolet in the World Touring Car Championship (WTCC), gaining practical insight into competitive motorsport.
Entrepreneurship and Team Management
- Founded Bamboo Engineering, a successful team in the WTCC.
- Worked with various teams across Formula 3, Endurance racing, and GT Asia series.
Sports Management and Sponsorship
In 2014, Coleman launched Mayfield Sports Management (MSM) in Silverstone, focusing on sports management, marketing, and sponsorship deals.
Under his leadership, MSM negotiated over $150 million in sponsorships in motorsports, football, and cycling.
Coleman's combination of technical and managerial skills positions him to bring innovative changes to Tech3 and MotoGP's future.
Summary: Richard Coleman, with a strong engineering background and proven success in sports management, is poised to lead Tech3 into a new era from 2026.