BBVA Switzerland launches an interactive experience to understand our investment behavior

BBVA Switzerland Launches Interactive Experience on Investment Behavior

BBVA Switzerland, in collaboration with the Group's Behavioral Economics team, has introduced “Investing in the Mirror”, an innovative interactive platform. The project encourages reflection on how emotions, biases, and beliefs shape our investment decisions.

Exploring Emotional and Psychological Influences on Investing

The experience combines technology and behavioral psychology to offer a fresh perspective on the relationship with money. It addresses key questions such as:

Through an interactive website featuring videos, podcasts, and accessible resources, participants can identify patterns in their financial behavior.

Understanding Behavioral Economics in Investment

The initiative focuses on the emotional and psychological factors that influence different investment phases. Many investors remain unaware of how biases such as present bias, loss aversion, or overestimating personal abilities weigh on their decisions.

"Understanding the reasons and emotions that mark the different phases of investing is a powerful approach to improving financial decisions."

Behavioral economics, which blends psychology with economics, helps explain real-world decision-making beyond the assumption of pure rationality.

Practical Tools for Better Financial Choices

Beyond awareness, Investing in the Mirror provides tools aimed at helping people make more informed and improved financial decisions.

"The initiative seeks not only to raise awareness but also to offer useful tools to make more informed financial decisions."

This project demonstrates the importance of recognizing emotional and cognitive influences to enhance investment outcomes.

Author’s summary: This initiative by BBVA Switzerland offers a thoughtful, interactive way to understand the emotional and psychological factors affecting investment decisions and supports better financial choices.

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BBVA BBVA — 2025-11-04

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