Bottega Veneta has presented a new artistic venture titled “What Are Dreams,” featuring actor Jacob Elordi and photographed by Duane Michals. The campaign interlaces surreal imagery with poetic reflection, capturing the space between imagination and reality.
Shot in black and white at Michals’s New York home, the twelve-image series and short film portray Elordi in dreamlike moments—surrounded by a flowing curtain, a curved mirror, and a floating feather. These visual motifs reflect Michals’s distinctive artistic language and fascination with surrealism.
The project takes its title from Michals’s 2001 poem “What Are Dreams,” which Elordi recites in the film. Handwritten excerpts from the poem appear within the photographs, adding layers of introspection and emotion.
“I’m very much interested in the realm of the invisible. My problem is, ‘how do I make the invisible visible?’” — Duane Michals
“Of course movie making is also a dream, and Frankenstein is a scary dream. Jacob understood exactly what I was trying to do with the project. He was right there for the magic and the mystery of it.” — Duane Michals
Michals, renowned for blending photography and handwritten text, continues to explore themes of perception and the unseen. The project captures his enduring pursuit of the mystical balance between truth and illusion.
Author’s Summary: A poetic and surreal Bottega Veneta campaign unites Jacob Elordi and Duane Michals in a black-and-white exploration of dreams, imagination, and artistic mystery.