Bottega Veneta has unveiled a new campaign created by photographer and artist Duane Michals. The project, titled What Are Dreams, features actor Jacob Elordi and explores Michals’ signature surrealist style.
“Surrealism suggests an alternative profound reality,”
Duane Michals explained in an interview with AnOther. He reflected on the unsettling and contradictory nature of surrealism, emphasizing its challenge to everyday perceptions.
Michals’ latest work—a photo series and short film made in collaboration with Bottega Veneta—draws upon his enduring fascination with surrealism, which began in the 1960s. The project debuted on November 3 at Curzon Mayfair in partnership with Bottega Veneta and Club Ciné, coinciding with a screening of Guillermo del Toro’s upcoming Frankenstein, starring Elordi.
Influenced by metaphysical painter Giorgio de Chirico and surrealist René Magritte, Michals is celebrated for transforming ordinary objects into symbols of mystery, using illogical juxtapositions to question the nature of representation and reality.
The short film was shot in black and white at Michals’ New York home and includes recurring elements from his extensive body of work—such as a convex mirror, a floating feather, and a crystal ball. Within the film, Jacob Elordi recites a poem written by Michals, sharing the same title as the project, originally published in 2001 in Michals’ photo book Questions with Answers.
Duane Michals’ collaboration with Bottega Veneta fuses surrealism and cinema, with Jacob Elordi embodying the dreamlike tension between illusion and truth.