Few movies recently have captured global attention quite like Wicked did in 2024, following its theatrical debut after over 20 years as a beloved Broadway hit. The film broke multiple box office records, and the eagerly awaited 2025 sequel, Wicked: For Good, set to release on November 21, has already spawned numerous brand collaborations.
These partnerships include a variety of products fans can enjoy at home, such as cake mixes, chocolate bars, and even a vodka cocktail kit, all designed to enhance the viewing experience. Whether rewatching the first movie to prepare or hosting a post-screening celebration, these Wicked-inspired items are perfect for creating the right atmosphere.
Betty Crocker, a leading affordable cake mix brand, offers a special cupcake kit tailored for musical enthusiasts. This collaboration brings Wicked's charm into the kitchen, making it simple to bake delicious treats inspired by the show.
Price correction as of 11/5/25: The cocktail kit is priced at $24.99, not $27.99 as previously stated.
"Few movies in recent years have taken the world by storm quite like 'Wicked' did in 2024, when it made its long-awaited theatrical debut after 20-plus years of being a massively popular Broadway show."
"‘Wicked’ broke several records in theaters, and while the 2025 sequel, ‘Wicked: For Good,’ is still a few weeks away, it has already amassed countless collab deals with popular brands, especially for products that fans can purchase to enjoy at home."
The anticipation for the sequel has inspired an array of themed home goods and kitchen items, making it an exciting time for fans to gather and celebrate the magic of Wicked.
Author’s summary: The 2024 film Wicked and its upcoming 2025 sequel have inspired unique food and drink collaborations, offering fans creative ways to enhance their viewing parties with themed treats and drinks.