Canada Soccer and Infinity Present Music Ambassadors for Perfect Pitch
Canada Soccer, in collaboration with Infinity, has unveiled its first lineup of music ambassadors for the Perfect Pitch initiative. Among the featured contributors are Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead. The project is led by Grammy-winning producer Boi-1da, who serves as executive producer.
About the Perfect Pitch Project
Over recent months, Boi-1da has guided Perfect Pitch toward becoming a vibrant fusion of genres, cultures, and communities emblematic of Canada’s diverse identity. The upcoming album, launching ahead of next summer’s FIFA World Cup, will include both original tracks and new interpretations of existing music, showcasing collaborations among some of the country’s most recognized artists.
Purpose and Philanthropic Goals
Perfect Pitch is designed not only as a musical venture but also as a philanthropic project supporting the Canada Soccer Foundation. The initiative aims to empower young people, remove barriers to participation, and strengthen Canada’s national soccer teams on the global stage.
Infinity & aims to amplify cross-promotion and activation opportunities across entertainment and cultural platforms worldwide, boosting Canada Soccer’s presence beyond the sport itself.
Future Announcements and Partnerships
Further announcements about participating artists, song releases, and activation plans will follow. Based in Toronto, Infinity operates globally as a full-service music and entertainment company that manages projects, talent, record labels, and strategic brand collaborations.
Author’s Summary
The Perfect Pitch project unites top Canadian artists under Boi-1da to blend music and culture while advancing youth empowerment through the Canada Soccer Foundation.
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