Allianz Signs Four-Year Deal with West Coast Eagles
Allianz Australia has committed to a four-year sponsorship agreement with the West Coast Eagles, reinforcing its involvement in Australian football and community programs. The partnership covers the club’s AFL, AFLW, and Wheelchair football teams through 2029, focusing on both athletic and social initiatives.
Branding and Sponsorship Details
- Allianz branding will appear on the neckline of the West Coast Eagles’ AFL match guernseys.
- Logos will also feature on training apparel, media backdrops, and signage at Optus Stadium and other venues.
- Starting in 2026, Allianz will be the official shorts partner of the Eagles’ AFLW team.
- It will also become a major partner of the club’s Wheelchair football program.
Statements from West Coast Eagles
“Allianz Australia’s support will enhance our AFL, AFLW, and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our club’s broader community initiatives. We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members,” said Don Pyke, CEO of West Coast Eagles.
Community Engagement Focus
A key feature of this partnership is the strong emphasis on community involvement, aiming to create positive social impact alongside sporting success.
Author’s summary: Allianz’s new four-year sponsorship with the West Coast Eagles strengthens its support for football and community programs, promoting excellence on the field and social engagement off it.