West Coast Eagles Sign Four-Year Sponsorship Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, becoming a Platinum Partner that supports the club’s AFL, AFLW, and Wheelchair football teams. This marks Allianz’s first significant sporting sponsorship in Western Australia, as part of its wider commitment to enhancing community programs nationwide.
Club and Partner Statements
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” said West Coast Eagles CEO Don Pyke.
He emphasized that Allianz's support will strengthen the club’s football programs and broader community efforts.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said Richard Feledy, Managing Director of Allianz Australia.
Brand Presence and Roles
- Allianz branding will appear on the neckline of Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- The insurer will become the shorts sponsor of the AFLW team starting in 2026.
- Allianz will also be a major partner of the Wheelchair football team.
Community Initiative Launch
The partnership will kick off with a joint community initiative supporting Foodbank WA’s Give a Feed appeal, delivering Christmas food hampers to families in need across Western Australia.
- Allianz will sponsor 1,000 food hampers.
- Eagles players and staff will volunteer to deliver the hampers before Christmas.
This collaboration reinforces both partners’ dedication to community welfare and sport’s role in bringing people together.
Author’s Summary
The West Coast Eagles and Allianz Australia have formed a strategic four-year partnership focused on sport development and community support across multiple football teams and initiatives.