The ‘Zung Ke Khilaaf Zinc’ Campaign
Hindustan Zinc has launched its public awareness initiative called "Zung Ke Khilaaf Zinc" to emphasize the essential role of zinc in protecting vehicles and infrastructure from corrosion. The campaign aims to educate the public and industries about zinc’s effectiveness in prolonging the life of metal structures, vehicles, and other assets exposed to harsh environmental conditions.
Importance of Zinc in Corrosion Prevention
Zinc offers an outer protective layer that shields metal surfaces from rust, acting as a corrosion barrier. The process of galvanization–coating steel and iron with a layer of zinc–is widely recognized as a durable and cost-effective method to ensure long-term safety and reliability for roads, bridges, buildings, and automobiles.
Industrial and Environmental Benefits
Beyond durability, zinc contributes to environmental sustainability by reducing the frequency of repairs and replacements, thereby conserving resources and lowering carbon footprints. Hindustan Zinc highlights that using more zinc in infrastructure enhances safety and supports the country’s broader goal of building resilient, sustainable cities.
“Zinc is not just a metal—it is a protector that extends the lifespan of our vehicles and infrastructure,” a company spokesperson noted during the campaign launch.
Public Awareness and Nationwide Engagement
The company’s outreach program, through educational videos and social media engagement, seeks to inform engineers, policy makers, and the general public about the wide-ranging economic and environmental benefits of zinc application in corrosion control.
Author summary: Hindustan Zinc’s new campaign promotes zinc as a vital, eco-friendly metal that protects vehicles and public infrastructure from corrosion, supporting both longevity and sustainability.
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