Governor Newsom celebrates Small Business Saturday, encouraging residents to support their community by shopping local

Governor Newsom Celebrates Small Business Saturday

Key Highlights

Small Business Saturday recognizes the major economic contributions of California's 4.3 million small businesses—the largest number of any state in the nation. These businesses employ nearly half of the state’s workforce and serve as the backbone of local economies from urban centers to rural communities.

Governor’s Statement

Governor Gavin Newsom encouraged Californians to support local shops, artisans, and family-owned establishments, stating:

“Small businesses are the heart of our communities and the foundation of our state’s economy. Shopping locally this season helps sustain the entrepreneurs and workers who keep California strong.”

Background

Launched in 2010, Small Business Saturday is celebrated across the United States on the Saturday following Thanksgiving. The initiative promotes local shopping during the holiday season to boost community-based businesses.

In California, state programs such as the Office of the Small Business Advocate and the California Dream Fund continue to provide resources, mentorship, and financial assistance to small business owners. These programs focus on promoting equity, innovation, and sustainable economic growth.

Importance of Local Support

Residents are encouraged to visit local stores, restaurants, and markets not just during the holiday season but throughout the year. Every purchase made locally helps preserve jobs, foster economic resilience, and maintain the cultural vibrancy of California’s diverse regions.

“When we shop local, we invest in our neighbors and strengthen the communities we call home,” the Governor added.

Summary

California honors the role of small businesses as drivers of innovation and pillars of local prosperity, urging everyone to shop local and sustain their communities.

Author’s Summary: Governor Newsom urges Californians to strengthen community ties and the state economy by supporting the 4.3 million small businesses on Small Business Saturday and beyond.

California State Portal | CA.gov — 2025-11-29