Micro-Dramas in China: A $7bn Industry
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant phenomenon in China, with a market size of $7bn annually, surpassing the domestic box office.
These episodes are made available online, with the first few episodes free and subsequent ones requiring payment, up to $30 per drama, through an app.
- Micro-dramas are available online, with initial episodes free and later ones paid.
- A growing number of micro-dramas are AI-generated videos.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
A notable example is the AI-generated series Nine-Tail Fox Demon Falls For Me, which gained over 200 million views in just a month.
Author's summary: Micro-dramas are a booming $7bn industry in China.
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