Microsoft has released an ad for The Outer Worlds 2, featuring comedian Ben Schwartz as the "Head of Sequels" in a focus test group meeting.
Before a sequel can be great, it must first be tested. Repeatedly, in front of a group of complete strangers
Schwartz suggests odd ideas to help people appreciate The Outer Worlds 2, including bribing people to like the game and firing t-shirts at them, all under the concept of "big sequel energy".
Author's summary: Xbox ad jokes about bribing people.