Harrogate Spring Water Drops '1571' Line
Harrogate Spring Water has agreed to stop using the strapline 'since 1571' after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.
The ASA considered the claim misleading as it implied the company had been in existence since 1571, when in fact Harrogate Spring Water was founded in 2002.
The presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.
The complaint was made by the Pinewoods Conservation Group (PCG) to the ASA, which issued a summary of the informally resolved case.
Author's summary: Harrogate Spring Water stops using misleading strapline.