West Australian Ballet has partnered with Hypnosis Perth to develop a strategy and creative direction for its 2026 season campaign, honoring the company's history while setting the stage for its future.
The campaign features Baroque-inspired lighting, sets, and costumes, bringing drama, elegance, and timeless style, complemented by confident headlines in hyper-saturated typography.
The campaign extends an invitation to all people to experience the magic of ballet for the first time, or to fall in love with it all over again.
The integrated launch will appear across outdoor, social, and digital channels, ensuring West Australian Ballet is impossible to ignore as it approaches its 75th anniversary.
Author's summary: West Australian Ballet launches 2026 season campaign with Hypnosis Perth, honoring history and setting stage for future.