The provincial government is introducing a new look for licence plates, with a theme of "Strong and Free" starting in 2026.
Until November 15, Albertans can vote online for one of eight unique designs that incorporate the province's landscape and history.
The motto's inclusion on the licence plates will also serve as a nod to Canada's national anthem and Alberta's position as a strong and sovereign province within a united Canada.
The current licence plate design has been in use since 1984.
Author's summary: Alberta introduces new licence plate theme.