Introduction to Interactive Investor's New Brand Platform
Interactive Investor, a personal investment service from Aberdeen Group, has launched a new brand platform with the slogan "I think therefore ii", a play on the famous philosophical phrase by Rene Descartes.
Cogito, ergo sum
Descartes' original phrase, which translates to "I think, therefore I am", has been creatively adapted by agency RCP (formerly Recipe) to promote Interactive Investor's services.
Key Features of Interactive Investor
- Flat monthly fee rather than a percentage-based charge
- May offer better value for customers
Challenges Facing Investment Services
Investment services that still employ humans are under pressure from artificial intelligence (AI), which is being used by hedge funds to make significant profits through algorithms.
This has led many investment services to seek new customers through advertising channels such as TV or cinema.
Author's summary: Interactive Investor launches new brand platform with a philosophical twist.
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