The continuation of the 4K streaming trend may pose a threat to Apple TV's success.
Apple's current path may lead to trouble, as purchasing the most advanced technology may not be practical for everyone. The Apple TV 4K, for instance, is a top-notch streaming box but also the most expensive one available.
At a certain point, buying the best of the best just doesn't make sense anymore.
For casual users who only need to stream content from services like Netflix, the Apple TV 4K may be excessive. Although it offers unique features, its high price may not be justified for average users. Enthusiasts, on the other hand, can appreciate its advanced performance.
These features are notable, but their impact on most users is uncertain. When recommending a streaming device, the Apple TV 4K is rarely the top choice due to its high cost.
Author's summary: Apple TV's future is uncertain due to high prices.