Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore the vintage shirt in a movie for her album release party, sparking a quest among her fans to buy the shirt, which was last produced in the 1990s.
The aquarium was flooded with calls about buying the T-shirt showing two otters floating on their back.
The aquarium decided to re-release the garment as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number, according to Liz MacDonald, the aquarium's director of content strategy.
- Raised over $2 million in two days
- Vintage shirt last produced in the 1990s
- Campaign goal: $1.3 million, Swift's favorite number
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.
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