AI-Generated Restaurant Ads: Prototype or Breakthrough?
Teriyaki Madness has launched what it claims to be the first fully AI-generated ad campaign in the fast-casual space, produced in partnership with AI studio Genre.ai.
The campaign was created using tools like Veo 3, Kling 2.5, and ElevenLabs, with every on-screen element, including actors, voiceovers, and special effects, being AI-generated. The only "real" aspect of the ads is the food itself.
The move is being billed as bold, cost-saving, and radical.
However, upon closer inspection, the execution appears to be less groundbreaking than initially implied, and the creative results leave room for improvement. The cost savings are a notable advantage, though.
Author's summary: AI-generated ads bring cost savings but lack creativity.