Townsville North Queensland launches largest-ever tourism campaign via dentsu Queensland

Townsville North Queensland Launches Largest-Ever Tourism Campaign

Townsville Enterprise, in partnership with various government and tourism entities, has launched a 12-month marketing program targeting travelers in Queensland, Sydney, and Melbourne.

The Townsville North Queensland ‘Up for Unexpected’ brand campaign focuses on delivering real and authentic experiences.

Featuring TV host Scott Hillier from Creek to Coast, the campaign highlights the region's unique ability to create memorable experiences.

Author's summary: Townsville North Queensland launches a massive tourism campaign.

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Campaign Brief Campaign Brief — 2025-10-21

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