VML Wins Pizza Hut
WPP is facing challenges, but its agencies are focused on business as usual. Key players include WPP Media, VML, and Ogilvy.
VML and Ogilvy are WPP's two big creative agencies, driving growth and profits.
When WPP is beset by storm clouds – with the occasional thunderstorm dumping its load – the only thing its agencies can do is get on with business.
The outcome at WPP Media following Cindy Rose's elevation to WPP CEO is still uncertain.
Author's summary: WPP's agencies focus on business amidst challenges.
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