Ticketmaster Shuts Down TradeDesk Resale Platform Amid FTC Lawsuit
As the Federal Trade Commission's lawsuit proceeds, Ticketmaster has alerted regulators in Congress to major changes in the company's resale policies.
In a 10-page letter signed by Live Nation executive vice president Daniel M. Wall and addressed to Senators Marsha Blackburn and Ben Ray Luján, the company announced plans to prevent duplicate accounts on its resale platform by requiring sellers to register with their Social Security numbers.
- Shutting down its controversial TradeDesk tool, which allowed ticket brokers to manage resale listings at scale.
The company's move is a direct response to the suit filed by the FTC and seven U.S. states.
Author's summary: Ticketmaster changes resale policies amid FTC lawsuit.
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