Expedia's Focus on Asia-Pacific and AI for Global Growth
Expedia Group is focusing on the Asia-Pacific region and Artificial Intelligence (AI) as key drivers of global travel growth.
The company views Asia-Pacific as a commercial hub, driven by rising intra-regional travel, a growing middle class, and untapped online potential. AI is expected to underpin efforts to deliver faster, smarter, and more personalized travel experiences.
At Explore Local Bangkok, senior executives described Asia-Pacific as a commercial powerhouse and trendsetter in travel.
“We talked a lot about how the future of travel is being shaped right here in Asia-Pacific – it’s hard to find somewhere in this region where it’s not an opportunity. Whether it’s Japan moving, China now moving, ASEAN moving, or India moving, there’s growth everywhere,”said Michael Dykes, vice president, hotel market partnerships, APAC at Expedia Group.
- The global OTA market remains largely under-penetrated.
- Expedia, Booking.com, and Trip.com account for about 15 per cent of the market.
Author's summary: Expedia focuses on Asia-Pacific and AI for growth.
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