Piyush Pandey was hesitant to work on ‘Ab ki baar, Modi Sarkar’ slogan, but 20 minutes changed everything | Today News

Piyush Pandey: The Man Behind "Ab ki baar, Modi Sarkar" Slogan

Piyush Pandey, a renowned advertising legend and Padma Shri awardee, passed away on Friday after battling an infection.

He was behind prominent marketing campaigns for Fevicol, Cadbury, Asian Paints, and many other brands.

"Fevicol ka jod toot gaya" (The world lost its glue today)

Prime Minister Narendra Modi offered his condolences, penning an emotional note for the advertising executive.

Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. My thoughts are with his family and admirers.

Piyush Pandey was initially hesitant to work on the "Ab ki baar, Modi Sarkar" slogan, but a 20-minute conversation changed his mind.

Autor summary: Piyush Pandey passes away.

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Mint Mint — 2025-10-24

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