Piyush Pandey: The Man Behind India's Most Famous Political Slogan
India's legendary adman, Piyush Pandey, has passed away, leaving behind a legacy of unforgettable campaigns for brands like Asian Paints and Fevicol.
He is also credited with creating India's most popular political slogan, 'Ab ki baar, Modi sarkar', which helped Narendra Modi win the 2014 general elections.
Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.
Tributes poured in as news of his demise broke, with politicians, filmmakers, and others mourning the loss of the 70-year-old advertising legend.
- Iconic advertisements for Fevicol, Cadbury, Asian Paints, and many other brands
- Crafted the tagline 'Ab ki Baar, Modi sarkar' for Narendra Modi's 2014 election campaign
Author's summary: Piyush Pandey created India's most famous political slogan.
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