Paris, an Endless Source of Inspiration for Perfumers
The world of fragrance has never stopped celebrating the French capital, with both historic houses and new brands presenting their own olfactory interpretations of a city synonymous with style, freedom, and refinement.
On a Thursday evening in September, a boutique on Rue Saint-Honoré in Paris's 1st arrondissement was buzzing with excitement as it celebrated the launch of a new fragrance brand, Solférino.
Created by Philippe Benacin, co-founder of Interparfums, Solférino marked the group's first in-house creation. The company's offices are located at 10 Rue de Solférino, the former headquarters of the Socialist Party in Paris' 7th arrondissement.
"I wanted to rekindle the link between high perfumery and the Parisian imagination,"
said the entrepreneur of this personal collection.
Author's summary: Paris inspires perfumers with style and freedom.