The 2025 John Lewis Christmas advert features a classic '90s house song, focusing on intergenerational raving through a father and son's shared appreciation of Alison Limerick's 'When Love Lives'.
Unlike previous years where pop stars were expected to soundtrack the advert, John Lewis has opted for a '90s rave classic. The advert begins with a dad receiving a vinyl copy of 'When Love Lives' from his son, which transports him back to his youthful days on a lively dancefloor.
'When Love Lives' by Alison Limerick
The emotionally charged advert debuted on November 4.
Author's summary: John Lewis 2025 advert features a '90s house classic.