Winning the platform shift

Winning the Platform Shift

Marketers can utilize AI to drive creativity, expand their reach, and provide more value to consumers. They are accustomed to dealing with innovation and changing consumer attitudes, having experienced numerous technological shifts over the past two decades.

However, predicting the future of modern AI is particularly challenging due to its unique, non-deterministic properties. It is impossible to simply extrapolate from the current state of AI to understand its future development.

Some aspects will remain constant: consumers will always desire products, services, and experiences that resonate with them and meet their needs. Marketers will always seek easier, faster, and more effective ways to connect with consumers.

Consumers will always want products, services and experiences that resonate and meet their needs.

Author's summary: Marketers must adapt to AI-driven changes.

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Search Engine Land Search Engine Land — 2025-11-04

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