Telefónica's New Strategy: Transform & Grow
Telefónica has presented its strategic review, aiming to cut €3bn from its annual costs by 2030 and generate better revenue.
CEO Marc Murtra unveiled the plan at the Capital Markets Day meeting in Madrid, replacing the former Growth, Profitability and Sustainability (GPS) strategy.
- The new plan, Transform & Grow, is a five-year strategic plan.
- The previous GPS strategy had an annual revenue growth rate target of about 1% and EBITDA growth of 2% for the 2023-26 period.
The new plan is more ambitious.
Author's summary: Telefónica launches Transform & Grow strategy.
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